In this article, I will show you how to write standard SEO articles for blogs created on WordPress platform, based on Yoast SEO plugin. Those who start learning to blog and make money from blogging should read. You can completely apply to blogging set up on other platforms, not just WordPress.
SEO is the single most important issue that determines the success of a blog. In SEO there are many techniques, of which content quality is still the most important. Equally important is writing standard SEO articles. Having quality content, then you still need to know how to optimize SEO for each article.
Below, I will guide you to write standard SEO articles for WordPress blog, the way that I have been applying regularly. You can completely apply to blogging set up on other platforms, not just WordPress.
How to write SEO standard articles for WordPress blogs
First, install the Yoast SEO plugin for your WordPress blog. This is a famous SEO support tool for WordPress. This tool will help you evaluate the SEO standard level for the article and give you the optimal issues for you to fix. Based on this plugin you can easily write SEO standard articles for your posts.
In the process of writing standard SEO articles, we will identify the main keyword then just follow and SEO principles of Yoast SEO to SEO for that main keyword, you are assured that this tool is always updated to Always respond to the latest Google algorithms.
Original SEO writing principles according to Yoast SEO
The title of the article has the appropriate length (10 to 15 words), the title must reflect the content of the article.
Articles must be 300 words or more in length, preferably 500 – 3000 words.
Posts must have at least 1 image, so add more images if the post is long.
Images must have alt and alt attributes.
Use sub-heading tags (from H2 to H6 respectively) to implement sections of the article.
Each paragraph should not be too long (should be less than 50 words).
Each sentence should not exceed 20 words for readers to read easily.
There should be internal links and external links. Internal links you should insert the keywords of the categories or tags, external links are good but not ignored.
The relevant articles should be inserted at the beginning of the article, possibly below paragraph 1, paragraph 2 or paragraph 3.
Must have SEO title and description tag.
The path of the article must be short.
The main keyword must appear in the post title, preferably in the first paragraph of the title.
The main keyword must appear at the beginning of the article.
The main keyword must appear at least in 1 sub-heading tag.
The main keyword should appear with a density of 0.5% to 1% of the length of the article.
The main keyword must appear on the alt attribute and the alt text of the image.
The main keyword must appear on the SEO title and description tag.
The main keyword must appear on the article link.
The main keyword must be unique, that is, does not coincide with the main keyword of other articles.
After mastering the above principles, start to conduct writing according to the following steps:
Steps to write standard SEO articles
Step 1: Keyword research
Before you start writing, you must define a focus keyword for that article, the keyword must be related to the content of the article, accurately reflect the content of the article, for example in this article I will choose the focus keyword as “writing SEO articles”.
You can use Google Keyword Planne or other tools to research keywords, that is, to find out which keywords have the most search volume, which keywords have high or low level of competition, and find out list of related keywords … ..
Should choose short keywords or long keywords?
For short keywords (1 to 2 words) will usually have more search volume and it is very easy to optimize to set the SEO keyword principles of Yoast SEO (you will find it very easy to write SEO standard articles according to the review score. Yoast SEO), but the level of competition will be much higher, very difficult to SEO, that is, it is difficult to put keywords on the top of google search, and it is often difficult to reflect the content of the article.
Conversely, for long keywords (3 to 10 words) less search volume, but low competition should be easier to SEO, and easily reflect the content of the article.
Therefore, you should choose a long keyword instead of a short keyword, because long keywords are often more competitive, SEO easier, closer to the content of the article.
If you want to write an article on “How to buy and sell Bitcoin in Vietnam” for example, the focus keyword could be “how to buy and sell bitcoin” or “buy and sell bitcoin in Vietnam” rather than just the word “Bitcoin”. ”.
If you focus only on the word “Bitcoin”, there will certainly be thousands of other articles that also contain that keyword, such as those like: What is Bitcoin, fraudulent bitcoin, rising bitcoin … and many more. Foreign articles also contain that keyword, how can you get this keyword to the top?
But if you use the keyword “how to buy and sell bitcoins” then certainly not too many posts containing that keyword, you can easily compete to put the keyword to the top, and it is clear that this keyword has been countered. Correct the content of your article.
Step 2: Conduct writing SEO standard articles
After identifying the main keyword, you should proceed writing the article by sticking to the principles of Yoast SEO and focus on optimizing each of the following components:
The first is to set the title of the article, the title has a suitable length (10 to 15 words), the title must contain the main keyword and reflect the content of the article.
Starting the article content, you should write a brief paragraph about 2-3 lines so readers can know what content will be in the article, in this paragraph must contain the main keyword. Highlight the main keyword in this paragraph, can highlight the whole paragraph.
For example: I choose the main keyword as “writing SEO standards”, then the title and the first paragraph of the article must contain this keyword:
After the first paragraph, you should add an image to illustrate the article, and use this image to represent the article. Images must be the best SEO optimization, I will guide you in more detail in this section in the image optimization section.
Next, start opening the article, should write 1 or few paragraphs to introduce, leading into the main content.
Present the main content, write what you want, remember to insert the main keyword in the appropriate places. Always remember that each paragraph should not be too long (should be less than 50 words, if long, please divide into many different paragraphs), each sentence should not be too long (should be less than 20 words, this is a little difficult to follow).
When writing the content, there should be a conclusion, in this section you should remind readers to interact like leaving comments, sharing articles, following blogs … ..
Use the Title tag:
In the article if there are many different items, you use sub-headings to subdivide, then proceed to deploy the content for each item. Start with the H2 tag (Title 2), then H3, H4, H5 … if you need to split large items into smaller sections. Should not use H1 tags because the article title is already H1.
How to add title tags as follows: You highlight the section title (or just click it to place the text cursor there) then click on the “Paragraph” at the top of the editor toolbar and select 1 of the Title tag to use.
Insert internal links and external links (if any):
If the article contains keywords related to the directories, tags or keywords of other articles on your blog, you should add links to those keywords to the directories, tags or articles with relate to. Those are internal links, you should leave the “dofollow” mode.
In the article I have a paragraph: “2018 is a bad year for Bitcoin, so stop investing Bitcoin at this time, let’s focus on making money online with other forms.”
In the paragraph above there appeared quite a lot of keywords related to the categories and articles on my blog, so I inserted the link of the Bitcoin column into the Bitcoin keyword, insert the link of the online money column into the keyword. Online money, insert the link of the article instructing bitcoin investment into Bitcoin investment keyword.
Note, each link should only be inserted once in each article, should insert at the first keyword appearance, for example, I have inserted the link of the Bitcoin column in the paragraph above, when the keyword Bitcoin appears In other paragraphs, it should not be inserted anymore.
The purpose of internal linking, in part, is to increase the rating from Yoast SEO, but most importantly, increase backlinks to SEO for the keywords of those related categories.
Should link the related articles in appropriate places. For example, in the article there is a paragraph that talks about making money online you can insert the article link to make money online in some way.
If there are external links (ie links to other websites) leave the “nofollow” mode. External links are also recommended by Yoast SEO, but there are usually very few posts that are suitable for insertion. So I think, if there is a position to insert, it should insert, otherwise, insert much is not conducive to SEO.
As I said above, you should insert an image to illustrate the article just below the first paragraph of the article, in the middle of the article or in each article section should also have images in the appropriate places. , the longer the article, the more images it contains, because the reader will be very bored when the article is full of text.
Any image before posting, you must optimize the size, the size is as low as possible, should be less than 100kb, but make sure the image is clear enough, correct the name of the image containing the main keyword as zero marks and separated by “-“, for example: viet-bai-chuan-seo-cho-wordpress.
After the image is inserted into the article, remember to add the alt attribute and the alt text for the image, this alt attribute and the alt text must contain the main keyword. How to add the following:
Click on the image, then click the pencil icon (Edit).
You then add the Alternate Text and Image Title attributes, both of which should contain the main keyword. If any, the caption should be added, otherwise, because it doesn’t matter. Click “Update” to save.
Replace text: The text will be displayed to replace the image when the image error is not displayed.
Image title attribute: When you hover your mouse over the image, this paragraph appears.
Caption: The caption text for the image, will appear below the image.
Step 3: Add SEO title, description tag and optimize the article as suggested by Yoast SEO
After writing the article, you scroll down the article to find Yoast SEO area, here you add the following important information:
SEO title: The title shows on Google search or when sharing on social networking sites. SEO title must reflect the content of the article, must contain the main keyword. You can always use the article title or edit it to make it more attractive or more SEO standard. Moderate length, for the rating bar below the blue is okay, if too short or too long, the rating bar will turn orange, you need to fix.
Description tag: This is also the text that will appear on Google search or when sharing on social networking sites. The description tag must also contain the main keyword and speak the content of the article, moderate length (so the rating bar below the blue is okay), you can use the first paragraph of the article or self. rewrite so that it is more attractive
Link: This is the article link, must contain the main keyword without accents and separated by “-“, usually it will automatically take the article title into an unsigned and separated form by “-“, You can edit it if necessary, you can edit here or edit right below the article title. The link should be short, contain the main keyword and reflect the content of the article.
Next, you insert the main keyword (the keyword needs SEO) into the Focus keyword to check the optimal level of the article for that keyword. Below the Analysis section will appear a list of evaluation information about the optimization for the main keyword you need SEO, marked by a circular dot in 3 colors, of which:
Red: Bad, needs improvement.
Orange: The medium is bad, so optimize.
Green: Good, nothing to do.
Pay attention to the ones marked in red and orange, see which improvement should improve. For example, in the image wallet above, there is a red dot and is reported as “The density of the keyword is 0.4%, it’s a little bit less; The main keyword appears 9 times ”, so to improve you can insert keywords into the article in the appropriate positions.
Through that information, the tool will give an average rating also marked by a dot in three similar colors, this dot appears right before the keyword to be SEO (see: image below). If green means you have good SEO, orange is not good, red is not very good.
Do not leave the average review score orange or red. Try to improve the red and orange ones in the list below, increase the blue more, the average review score will be green, meaning the keyword needs SEO has been optimized well.
When the average rating is green, you should also improve as much as possible, ie, reduce the red and orange ones in the list below as little as possible.
If you can get rid of all the red and orange ones, that’s great, but that’s very difficult. Especially the Vietnamese blog will encounter the following problem:
If you use Vietnamese accented keywords, you will encounter a problem “Main keyword does not appear in the URL of this page …”. Because the URL cannot be accented Vietnamese.
If you use keywords that are Vietnamese without diacritical, there will be more problems, such as the title without the main keyword, the article without the main keyword … to sum up the article without the main keyword, to solve you have to edit the main keywords in the title, in the article, in the description … into Vietnamese without accents, it’s not good for the article.
So, don’t think about how to get rid of the yellow dot, try to get rid of as little as possible.
Note: If you use Yoast SEO free version, you can only check 1 keyword, and if you use Yoast SEO Premium (paid version), you can check 5 keywords.
Step 4: Add appropriate categories, tags, set avatars and publish articles.
After writing, SEO optimization is complete, select the appropriate folder for the article, add appropriate tags and place an avatar image then Post.
After the article has been posted, remember to review the article where it is wrong, fix it right away and do not forget to send the link to Google to get the index as soon as possible!
So I have instructed you how to write SEO standards, just apply the right techniques as your article is considered SEO standards, if the level of competition is not high, it may soon be on the top Google search. .
If you find it useful, please share this article with your friends for reference! Wish you write successful SEO standards article!